No matter what size of company you are, if you have an event, you need to promote it. Getting ticket sales or just plain "bums-on-seats" is essential to get your message across to your audience. Traditional media still has its place in achieving this, most particularly email lists and local newspaper listings - yet its not all we rely on any more. Obviously more and more people are now using social media to make this possible.
What I have found out has been working really well over the last few years is having an excellent photographer AND / OR a separate videographer. They can create excellent soundbites to share either immediately or shortly after the event. These are vital for further events and play a significant role in bringing the event live to people who wanted to attend and couldn't. Give them snippets of what they missed and it makes them want to get the Early Bird tickets for next year and sign up to the email list immediately. It is vital that you have a pre-prepared list of correct speaker, sponsor Twitter / Instagram / LinkedIn and Facebook Handles prior to the event.
Creating Engaging Content:
Now you have all the people you need, it's worth letting them know everything about the event throughout the day. Especially if you have a very large event or are running coinciding talks and workshops.
Making Media Work for the Buzz:
It's still very important to talk about the event straight afterwards too. Especially again if its a very large event as you could well have had press there. They can take up to two weeks or more sometimes to write up their experience, so keep your eyes peeled and ensure you have a Google Alert for your event afterwards as not everyone will ensure they have "tagged" the event correctly.
If you're looking for a team to help you out with this, please contact me!