The first quarter of 2022 has been a mixture of release and fear. Release of the restrictions from COVID to the fear of war. I myself and businesses that have approached me over the last month have all wondered how this conflict would affect our business and have noticed a slight decrease in promotion but other than that, its not effected us much at all.
Now all we need to do is push forward, whilst the world is still spinning - we need to do our bit to support our family and our economy, it's already pretty bent out of shape.
Let's check out what you may have missed and see if there are somethings you want to implement going forward:
I just got asked to add this myself this month, purely because I'm a journalist of course. Very simple process and I already had 2 step authentication allowed so it was very quick. Watching our data safety has to be something we do weekly if not more often. Have a read about this just to reassure yourself (I did!)
Please ensure you update your phone daily to prevent scams and hacks! Its a moment of your time to save your personal information, sleep and sanity.
As expected, Business Suite is being foisted on us at a pace. I don't mind it that much (now) it's a bit of a mind bender for people especially those that use it on their laptop - I can sincerely see some people might stop using it there once this has update has been pushed onto them. From what I can see at the moment, the experience hasn't really changed much on the phone as yet (though I'm sure that's to come). Check out the changes here.
One thing I don't like about all these changes is that is slowly eeking out the "older crowd". They can't be bothered with all these changes and most are only on social media to stay in touch with family. I can see a lot more of this generation moving over to contact only apps like Messenger and WhatsApp just for ease.
As Facebook ever pushes the envelope when it comes to community building, they have devised some more ways to keep our tribes safer. Some really good ideas in here to be fair, using Admin Assist AI's etc. Read all about the impending updates here.
I just love the way Jon Loomer talks about the word dynamic at the beginning of his post. It is very overused in Facebook! Lol.
Dynamic ads have been a gift for many businesses over the last couple of years and each update has seen it get easier and faster to create, so I was intrigued when I spotted this blog from Jon. The versatility if offers you to use many areas of the ad is extremely appealing. If it's time you upped your game on ads then have a read of his post here.
I've been a Hubspot user since January 2022 and am really enjoying their blogs! This one cropped up in my feed last month and as well as being clear to read and easy to understand, it's down right useful Check out the blog for your reference here.
I share this as a public interest post. It's been happening a fair bit this month, not really sure why but if you're getting stuck, then you'll find this article useful!
This has been my secret weapon for the last few years. It's totally free and means you can schedule, photos, GIF's and videos for weeks or even months. You can't tag people on a picture though but can tag in the post. Learn all about it here and start using it, very simple to set up as well.
So if you're short on money and time, use this FREE tool to compliment what you're already doing with Meta Business Suite for FREE!
That is such clickbait BUT it was what stopped me and made me read it. You do have to qualify of course but its interesting that a forum like YouTube would be considering the podcast sphere a new outlet to break into. What are your thoughts? What are the chances you would do it? Read more on the subject here.
To follow on from the latest update from Facebook and Instagram Reels, TikTok has upped the ante somewhat by announcing you can now hot the 10 minute mark with them.
On some level I think this is good - it means all those parts of a story shall be reduced to less parts but I can't see many people using them. In my opinion what makes short form video work is the clever way you're made to utilise the time you have to edutain your audience. I thought attention had dipped even further but maybe we have started to improve and that would explain this uptick in consuming longer content? See this post and join the discussion.
Love this idea! Let's say you have a goal you want to achieve in your industry or heck, you may want to change industry but you're unsure how long it will take or where to start. Well this new capability within LinkedIn pairs your goals with the courses they offer that can support your dream. Great article here from Social Media Today explains it in detail here.
Did you want to get some of the essential tips to understand how to create your OWN Marketing Strategy. No need to feel baffled and left behind when it comes to social media. I have created courses and workbooks that you will find give you the foundation AND framework to build upon. These tools will keep you accountable as well.
From January this year I am running a series of 6 week Workshops. If you would like to learn more about them, then please sign up to my FREE Webinar running next on Thursday 19th of May at 1pm UTC or 8am EST. Learn about the 6 Ways to Improve Your Marketing and Save Time and Money too!
Alternatively, If you're looking for a more one on one style of training to create a strategy for your social media and overall digital marketing and would like to know how to do this by yourself for your own business or for the company you work for, then you maybe interested in doing this training that I offer.
I help you create it at a pace you set, filling in the gaps in your knowledge along the way. You'll be given work to do between the sessions that you can manage and that won't be overly disruptive to your everyday workload.
This will give you accountability and you can contact me anytime during the training if you have any questions that crop up between sessions.
With the first quarter of 2022 now behind us, are you on track for your goals and targets so far? If not, then maybe you should contact me. I have set aside some regular time slots to offer this training and it can run either in 1 month, 6 weeks or even 12 weeks if you prefer! I can give you the dates to fit around both our schedules from day one so you know this in advance. If you would like to learn more about what this covers, then visit this page.
This course has been currently accepted by 5 Local Enterprise Office Areas as suitable for the Trading Online Voucher but you can also get this training directly. Check out all the lovely testimonials I have received regarding this course.
The Triangle of Alignment: Brand, Market and Campaign by Melanie Boylan
Podcast 114 - Do I Really need a Facebook Group for my Business?
Podcast 115 - Podcasting with Charlotte Foster
Podcast 116 - Social Media isn't Free
Podcast 117 - Why Imposter Syndrome Hampers Your Marketing
With quarter 1 of 4 now done, check your analytics, update your budgets and assign some time for the next 3 months to actually seeing people! There are a lot more in person events cropping up daily. My go to has been Eventbrite but do check any email lists you're a part of as well.
Let's kick our networking up a notch shall we?
If you have any questions on any of this or would like to bring your own questions to me, then contact me today!.