Well that was a traumatic month! Last month one of my kids finished her Junior Cert and the other has finished Primary school. On top of that, we had my birthday and some other rather large and good moments too. It's been nice to have wonderful moments together and this month we get to go away on holiday for a few days as well. I'm looking forward to what my relatives think of Westmeath while they stay with our cats as well.
Let's get started shall we?
In this latest update from Meta they announced they had developed "Voicebox", an AI that can perform speech generation tasks, that can perform tasks like editing, sampling and stylizing. I particularly liked that they can also edit pre-recorded audio and claim they can remove car horns or a dog barking.
Learn more about this here.
Meta have made creating Reels even easier apparently! Now you can tap a new resource called the Inspiration Hub and with brand new editing tools all in the one place, it should be faster as well.
They have also made it easier to edit pre recorded and previously Live videos and add these to your Reels as well, called Clips to Reels.
There is also a Pro mode that you might want to use for Creators. These are Reels insights that were previously only available on Meta Business Suite. These include Page and profile-level reels insights on reach and interactions; and individual reels insights such as new followers attributed to a Reel, distribution and more.
Learn more about it here.
Sadly only in other countries like Canada and Australia, not even in the US yet! However, it was noted by Mari Smith - so keep an eye out on your groups and eventually you might see a promote button!
Does the Instagram algorithm baffle you? Honestly, I think it baffles many people. So here is a blog that explains how some of it works that I personally feel is actually quite easy to understand. Knowledge is power, so please read to take full advantage of what this can mean for your business on Instagram.
Read the blog from Search Engine Land by Danny Goodwin here.
I thought I would share this very useful video from Louise Brogan on how to create these carousels. She's seen an uptick and in reach and engagement using these.
A new toy has descended on us! Now you can reimagine images using AI (I'm sure you're shocked about this). It's really quite cool so if you're into editing then this free tool is for you! Learn more here.
Google Business Profile has always been good for SEO but now they are looking to refine services on each profile and aid it's searchability (is that even a word?). In fairness business owners aren't updating this platform either at all or enough, so by drawing attention to this now, I think you'll find you're getting found faster than ever if you do start to post in GBP. Learn more about this update here.
Yep, its' all happening today! Who knows what we'll see when we head into Google Analytics this morning but we have known about this for at least a year. Now I hope to find an article that will explain this in English at some stage, but for now, this will have to do! It's time to learn this platform all over again...
Last year Google announced that Universal Analytics (UA) was being sunsetted on the 1st of July 2023. This means you should have moved over to Google Analytics 4 (GA4) over the last year, so as to allow data to be collected in the interim months. Hopefully you did and they worked in tandem in the intervening period, while you get more familiar with the new process. It does look quite different and needs to be navigated in a whole new way. Learn more about the changes in this blog from Hubspot.
5 Things I Wish I'd Known Earlier by Suzanne Frear
If you're looking for a more one on one style of training to create a strategy for your social media and overall digital marketing and would like to know how to do this by yourself for your own business or for the company you work for, then you maybe interested in doing this training that I offer.
I help you create it at a pace you set, filling in the gaps in your knowledge along the way. You'll be given work to do between the sessions that you can manage and that won't be overly disruptive to your everyday workload.
This will give you accountability and you can contact me anytime during the training if you have any questions that crop up between sessions.
Are you on track for your goals and targets so far? If not, then maybe you should contact me. I have set aside some regular time slots to offer this training and it can run either in 1 month, 6 weeks or even 12 weeks if you prefer! I can give you the dates to fit around both our schedules from day one so you know this in advance. If you would like to learn more about what this covers, then visit this page.
This course has been currently accepted by 5 Local Enterprise Office Areas as suitable for the Trading Online Voucher but you can also get this training directly. Check out all the lovely testimonials I have received regarding this course.
From January 2023 I started running a monthly subscription of 30 minute per week Business Strategy Pods. These pods are one on one and are strategy and accountability weekly sessions that are pre booked by you at times that work around your own schedule.
You will first complete a pre qualifying form so I know where you're starting from and we shall then speak weekly and have a private 1:1 Facebook Group that keeps you pushing forward and getting stuff done.
How they work:
Podcast 179 - Taking the Meh our of Marketing
Podcast 180 - The Love / Hate Relationship Marketers Have with GDPR with Eileen Ireland
Podcast 181 - Plan Your Summer Marketing
Podcast 182 - Creating Automations for Your Marketing Strategies
Esther and I are delighted to announce that we have now opened a Etsy Store and you can pick up merchandise and useful downloads that will help you learn and better understand your marketing!
Visit the shop today and every month for new downloads!
I hope you find this months round up useful and look forward to bringing you more updates in a few weeks time. If you need anything in the meantime, don't hesitate to contact me.