It's so nice to have a new year to look forward too. I've had a weird few years one way or another, fraught with loss, concern, worry and some ill health as well. I have always wanted to start off a new year with resolutions and high hopes but these have lately been dashed over the last few years.
I think personal and professional growth are about a positive mindset, wouldn't you agree? This year I want to try and maintain a more positive outlook. There's still some health issues I have to iron out but nothing too serious. There are plans afoot throughout the year that include personal / family and some professional ones that I'm looking forward to as well. More on those as they come up.
My children are settled at school, my marriage is really good, my cats though older are healthy mostly, my business is in it's 11th year now, I have most definitely found my tribe and networks. I haven't got a lot to complain about now do I! I hope you can also feel some positivity in your life right now, it makes a lot of what we go through more manageable. I learned a lot about myself over the last few years. Here's to learning more in 2024.
Let's get started shall we?
Something referred to as E2EE or end-to-end encryption started in early December as announced by Mari Smith. This has been the largest update apparently since 2011...bit shocked about that to be honest. This is meant to ensure that unless you report it to Meta, no one, not even Meta can see the contents of this message!
They have also given the capability to edit the message - for up to 15 minutes after you've sent it as well.
If you use Disappearing Messages, these now remain for 24 hours.
There's now an option for "read receipts" and allowing or not for when you see someones message.
There also been some photo and video upgrades
Finally, voice messaging has been updated and you can play at faster speeds or listen where you left off and even continue listening when you navigate away from the chat or the app!
Brands are partnering more and more with TikTok as we speak. They are creating competitions to bring their audience there! They are collaborating with Creators and spoon feeding information and offers to them as well.
Brands have noticed that all the attention is with TT right now and that's where they are seeing the most growth and traction, so maybe its time you did the same?
Introducing the new Checkout journey report
The new Checkout journey report in Google Analytics 4 shows the number and percentage of users who begin checkout on an ecommerce website or app and complete each of the subsequent steps in the checkout funnel.
The new report is now available in the Monetization topic of the Life cycle collection or the Drive online sales topic of the Business objectives collection on the left in Reports. If you don't see the report, an administrator or editor can add the report through the report library.
If you're looking for a more one on one style of training to create a strategy for your social media and overall digital marketing and would like to know how to do this by yourself for your own business or for the company you work for, then you maybe interested in doing this training that I offer.
I help you create it at a pace you set, filling in the gaps in your knowledge along the way. You'll be given work to do between the sessions that you can manage and that won't be overly disruptive to your everyday workload.
This will give you accountability and you can contact me anytime during the training if you have any questions that crop up between sessions.
Are you on track for your goals and targets so far? If not, then maybe you should contact me. I have set aside some regular time slots to offer this training and it can run either in 1 month, 6 weeks or even 12 weeks if you prefer! I can give you the dates to fit around both our schedules from day one so you know this in advance. If you would like to learn more about what this covers, then visit this page.
This course has been currently accepted by 5 Local Enterprise Office Areas as suitable for the Trading Online Voucher but you can also get this training directly. Check out all the lovely testimonials I have received regarding this course.
From January 2023 I started running a monthly subscription of 30 minute per week Business Strategy Pods. These pods are one on one and are strategy and accountability weekly sessions that are pre booked by you at times that work around your own schedule.
You will first complete a pre qualifying form so I know where you're starting from and we shall then speak weekly and have a private 1:1 Facebook Group that keeps you pushing forward and getting stuff done.
How they work:
Episode 205 - Go Where Your Audience is
Episode 206 - Personalising Your Customer Relationship
Episode 207 - Podcasting on YouTube with Anita Wong
Episode 208 - Happy Christmas! A Message from Us
Esther and I are delighted to announce that we have now opened a Etsy Store and you can pick up merchandise and useful downloads that will help you learn and better understand your marketing!
Visit the shop today and every month for new downloads!
I hope you find this months round up useful and look forward to bringing you more updates in a few weeks time. If you need anything in the meantime, don't hesitate to contact me.