Everything has its Season

by Melanie Boylan
Business Mindset

Its the nearly the end of the first month of the year and like most Sole Traders I am beginning to appreciate there is a Season for my business!

I was exceptionally busy the last quarter of last year, but as a start up I did expect that to be honest. The novelty of being a new business, the opportunity to go to Networking Meetings, etc. Now however I have had a very slow month all in all which in fairness I needed as I fluctuated between bad health and a house move. My clients have also had a very quiet month, so maybe its just sheer exhaustion after the massive push for Christmas? I need to learn the trends for each industry including my own and that only comes with time. I have learnt so much already about my strengths and weaknesses and will just have to make a push harder into training.

I am averaging about 4 enquiries a week from new clients so am delighted with that. Most of my clients are just wanting one day training or reminding on things which is easy enough to arrange and fit in. I am definitely seeing a scope for that and I make myself available afterwards by phone / email which is great reassurance to them.

My most popular posts by far on my Facebook page is my Monthly Showcasing, I am delighted to offer something that obviously is needed for local Businesses. I am currently only getting enquiries from very local businesses, but would like to extend my offer to other parts areas all around in between. I first want to support Start-Ups, Sole Traders and SME's in my local areas as that is my target audience but feel I can support most businesses equally in the Leinster area. The first year for any business is the hardest but I am very lucky to have the support of my family and friends and have got myself some great clients thus far.

I know that I have to also learn to adapt and change with my business and its audience. Over the next few years I want to expand my network. I want to freshly challenge myself and push myself. I don't to look back in years to come and regret I didn't progress my business to its fullest potential. However, this current season is obviously for me to take stock and learning the rhythm of my business as it stands today.Who knows what the future will bring!

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