A client profile assists with so many things! For example it can help design your shop front and promotional material to appeal to your demographic. It can help you create content for each of the relevant audience segments so that they get the relevant information on the correct platforms.
Many startups believe that "everybody" is potentially their client and to a certain extent they're absolutely right, but if you don't target your audience at all, the message of the service or product you offer won't reach them. You need to tell them:
The "When" is always the toughie, no matter what problem you solve. If you sell pensions as an example, these are available to people from the age of 18 all the way to an old age as people can move their pension plans around. If you're a restaurant or winery there are natural restrictions of course but again it's a large range. The "When" is one of the major factors to hone in on and what takes you from "everyone is my customer" to actual people that will purchase what you offer.
Let me return to food and look at a Fish and Chip Shop. They have a fairly large offering on the menu these days but normally they would only offer a lunch menu through to very late night food.
The first four are always the easiest to complete. As the scope of the 5th item is of such a wide area you need to look at your current clients (or predicted ones) and decide a more detailed breakdown of them to reach the crux of the "When" as listed below:
All of the above examples are meeting a persons needs and/or requirements and all are as valid as the next. By placing an ad out there on social media or in the local press, etc it is giving the general public these options and it places the shop at the forefront of their mind when these needs need to be met!
All of these suggestions can be placed with many businesses out there. Try them against yours and see what you can come up with?
There is a way to further hone this criteria, like understanding your clients salary and way of life and reading material to really target specific bands of people, if you would like some more guidance on this please do not hesitate to contact me!